Transforming your company digitally with web-based virtual reality


3 min read

Virtual reality systems, once widely thought of as just a gaming medium or a means of entertainment, are now ushering in a whole new era of industry. A recent PwC study estimates that by 2030, approximately 23.5 million jobs worldwide will use augmented reality (AR) and virtual reality (VR). Meetings, training, customer support and more could be use


However, it doesn't stop there, as Covid-19's spread has accelerated AR and VR adoption at a rapid pace. More than 20 percent of U.S. retailers expect to invest in AR or VR for their company's online store, up from just 8 percent six months earlier, according to research released by CommereNext and Exponea in 2020.

However, conventional VR headsets have a high entry barrier for customers and are not commonly accessible across the globe. So how can the powerfully immersive VR experience be taken advantage of by brands, but not constrained by cost, physical availability or the need for customers to download additional software?

Organizations should look to exploit VR and AR systems focused on the internet.


How WebVR Works
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The end result of a web-based VR (WebVR) experience on a conventional VR headset would look and sound just like an experience. In Layman's words, separate pictures for the left and right eyes are shown to end users. The mixture of these 2D images gives the brain a sense of 3D depth. In addition, a few JavaScript libraries and the power of WebGL and front-end developers will directly produce the VR experience through a web browser, enabling users to immerse themselves without installing additional software or purchasing costly equipment.

In many markets, including real estate, education, conferences and more, WebVR has found a home.



About Real Estate
With the advances of XR (VR + AR) technology, the real estate industry has been fully transformed. 77 percent of homebuyers would like to experience virtual reality tours before seeing a prospective listing in person, according to the 2018 Smart Home Marketplace survey by Coldwell Banker. In order to see how their current furniture will look in a new house, another 68 percent would like to use AR technology. XR saves time for consumers and opens the potential market to a larger audience.

The WebVR Showroom at Little Workshop is a great example of how real estate companies can digitally showcase their properties. Without ever leaving the comfort of their own homes, prospective customers can easily log in and explore their spaces in a 360-degree format, allowing for a more comfortable and time-saving experience. With engaging features such as the ability to alter displayed furniture, prospective buyers will relate to these spaces emotionally in ways they could never have before.

The Lennar Company, which is one of the United States' largest real estate and home building firms, is another great example. In collaboration with SkyNav, an immersive technology company that claims to have helped its real estate industry partners increase overall interaction by 45 percent using WebVR, Lennar notably joined this space in 2019.


Educational Education
Education is another sector being changed by VR. Latest figures indicate that 90% of material learned by experience is remembered by students versus just 30 percent of what is heard. In addition, IEEE recently conducted a study that found that students who took part in the use of WebVR showed a high degree of imagination and problem-solving abilities, debunking any misconceptions that learners are disturbed by VR.

VR is being used by both in-person and online educators as a way of democratizing learning around the globe. For students who were never present in the past, WebVR is opening avenues. Our Certify-ED client is an online provider that allows students to participate in immersive VR classes using a device or tablet only. In fields such as nursing, tae kwon do, biotechnology, robotics fundamentals, drones and medical assistance, it provides award-winning courses. In computer programming, digital media, HVAC and more, it is also expanding and preparing to release courses.

The Conferences
There's no doubt that the pandemic forced the event industry to embrace VR rapidly, and we've already seen many businesses leverage this technology to digitally hold conferences. In March, HTC was one of the first to move its Vive Ecosystem Conference entirely online, enabling attendees to participate through a VR headset or a desktop display.

This technique enables organizations to securely host their activities while also eliminating regional barriers for potential members of the audience. The future attendees are no longer constrained by venue or the need for costly travel arrangements.

Web-based VR conference skills should be adopted by more organizations. The event industry is fully democratized by WebVR because it enables audience members from all over the world to participate without the need for costly equipment or extra software to be downloaded.

WebVR experiences can help take your business to new heights, regardless of your industry, especially in a pandemic and post-pandemic environment. As I see it, any other technology simply does not equal usability, ease of use and overall engagement.


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