XYZ Reality launches pioneering new Augmented Reality technology


3 min read
By DatacenterDynamics


XYZ Reality, the transformational construction technology company behind Holosite, the world’s first Engineering-Grade Augmented Reality platform, reveals its ground-breaking new device: The Atom, the most accurate AR headset for construction, as part of its worldwide commercial launch.


AR head_XYZReality_221121.png

Seeing the future?– XYZ Reality


A next-generation engineering-grade AR headset, The Atom, is now the most accurate AR tool for construction, and is set to transform the way mission critical construction is carried out worldwide.


Combining a safety-certified hardhat, augmented reality displays and the in-built, computing power of Holo Site, the device positions holograms of BIM models onsite to millimetre accuracy.


This engineering-grade tool makes the entire construction journey safer, smarter and more efficient, reducing waste, de-risking processes and delivering bottom line benefits for contractor and asset owner alike.


Over the last two years during its restricted commercial programme, XYZ Reality has deployed its technology to projects valued at over £1.5 billion, working with selected customers on several complex projects. This collaboration with some of the biggest names in the construction sector, not only refined its proprietary technology, but proved XYZ Reality’s proposition as a leading, construction-dedicated technology provider.


The introduction of The Atom is central to XYZ Reality’s wider commercial launch, which responds to a sharp increase in data centre asset owners and general contractors’ appetite for the proprietary solution, particularly from those who have already observed the power of XYZ Reality’s engineering-grade AR technology.


Essentially, this announcement further brings XYZ Reality’s full, transformative potential to market to deliver instant, operational results for the data centre construction community.


XYZ reality_building site AR_221121.png

– XYZ Reality


On track for 300 percent growth in 2022, XYZ Reality is on a trajectory to significantly increase its global market share and represents a major commercial milestone towards becoming a leading Con Tech company.


Cementing its global entry, the launch will also see the establishment of a US headquarters bringing the cutting-edge, powerful technology directly to this valuable, forward-thinking audience of contractors and will support the delivery of mission critical projects.


Commenting on this milestone, XYZ Reality Founder & CEO David Mitchell says, “Technology is transforming construction, enabling contractors to deliver higher-quality more efficiently. Since inception, we have seen a greater understanding of the potential of AR to achieve better outcomes and improve margins. This commercial launch is a definitive proof point of our product’s value and the substantial appetite for it across the industry, particularly on mission critical projects where the highest levels of accuracy are required.”


He continues, “Our entry into North America was spearheaded by current partners who are bringing us to the all-important territory. The market presents an exciting growth opportunity and is now supported with ‘The Atom’, which has been designed to show just how easy it is to work with our technology on-site.


"As XYZ Reality continues to grow, and we introduce new audiences to our powerful proposition, we will show how Engineering-Grade AR is an essential tool to delivering the highest quality, best outcomes for construction professionals.”


Coral Butler, Group Head of Digitally enabled Lean Project Delivery (DePLD), PM Group, an early-adopter of XYZ Reality’s HoloSite, “We’ve been working with XYZ Reality since the beginning and have already been impressed with how their powerful AR technology has been able to significantly increase efficiency and improve quality across multiple mission critical projects.


"The Atom has taken it to the next level. What’s so important is that The Atom has been developed by construction, for construction. David and the team have an acute understanding about the challenges and pressures on-site and the frustrations presented by the validation process. This Engineering tool is essential for project management, one which delivers benefits from planner through to asset owner.”


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