4 min read

When Mark Zuckerberg announced Facebook would change its name to Meta and focus on the metaverse, consumer reaction was mixed, but brand marketers appeared to be on board with the move. In just a few weeks, retail brands have staked their claim to the metaverse and devise inventive ways to take part.


The metaverse, in Zuckerberg's vision, comprises streams of interoperable experiences, with customers interacting across virtual worlds using a single persistent avatar. Although no single company will own the metaverse, early adopters will reap significant benefits.


The concept of what it means to be involved in the metaverse is already developing as retail brands enter the test-and-learn phase. Here's how top retail brands are embracing the metaverse in search of new marketing growth and innovation opportunities.


1. Digital Avatar Outfitting

People will create digital avatars that can freely move around virtual worlds in the metaverse. Gucci and Louis Vuitton, for example, have already started selling virtual handbags and accessories for digital avatars. Limited-edition virtual accessories in Roblox's Gucci Garden space range in price from $1 to $9. However, as the metaverse grows and people become more interested in the brands their avatars wear, the price of designer goods is likely to rise, and more luxury brands will sell virtual clothing and accessories.


2. Virtual Reality Acceptance

Sephora was one of the first companies to embrace digital technology. With a makeup app that uses facial recognition to allow customers to try on products from home, the global retailer helped usher virtual and augmented reality into the beauty industry. Consumers who use Meta's virtual reality headsets will star in their own makeup tutorials, share their favorite products with friends, and try out the latest Sephora product releases without ever having to step foot inside a Sephora store.


3. Including Branding in Video Games

In the metaverse, online gaming is expected to play a significant role. In May, Microsoft unveiled its metaverse tech stack, and in April, Epic Games announced funding to support its metaverse vision. Retail brands have a tremendous opportunity in online gaming, both to sell clothing for digital avatars and to create branded virtual environments where gamers interact. Procter & Gamble has already teamed up with Animal Crossing to create realistic skin types for player avatars, including freckles, acne, cellulite, and stretch marks. P&G's My Skin, My Way campaign inspired the project. Hellmann's has also gotten involved with Animal Crossing by creating a branded island where players can drop off spoiled turnips for actual food rescue donations.


4. NFTs for sale

Crockpot is quietly making its way into the metaverse by selling non-fungible tokens, or NFTs. NFTs are becoming a bridge between more traditional consumers and digitally savvy buyers, according to Chris Robbins, CEO of Crockpot's parent company, Newell, in an interview. Crockpot's NFT is an animated GIF that depicts cartoon renditions of Crockpot from its inception in the 1970s to the present day. While an NFT like Crockpot's actual value is low, its marketing value is much higher. As the metaverse grows, expect to see more brands using NFTs to raise awareness.


5. Putting money into Augmented Reality

People will shop for physical goods in the metaverse using VR goggles. The problem with shopping for physical items in a virtual environment is that size and fit can be difficult to determine. This is where augmented reality enters the picture. Target, IKEA, and Wayfair will be ready to pounce when the metaverse blurs the lines between physical and virtual shopping. All three retailers have added augmented reality (AR) capabilities to their mobile apps, allowing customers to see how products will look in their homes and on their bodies. In some ways, AR can make shopping online easier than shopping in store because customers can see products in their own environments.


You should also check out the following articles:

  1. What is the metaverse? and how does it work?
  2. Apple’s first headset will focus on “high-quality” games, reporter claims
  3. November 26, 2021 is Black Friday. Deals on Video Games and Virtual Reality in 2021
  4. Facebook wants to build a metaverse. Microsoft is creating something even more ambitious.
  5. Metaverse’s Cryptocurrency Leaps in Price After Facebook Rebrands as Meta
  6. Best VR Gifts for Christmas in 2022
  7. How to succeed in the virtual reality world of tomorrow?
  8. Best VR Headset cyber Monday 2021
  9. Books you must read about virtual reality
  10. Best New Augmented Reality Books To Read In 2021
  11. virtual reality Life 2029
  12. According to a report, Meta is considering opening physical stores.
  13. US$ 4.7 Billion- The global augmented reality gaming market
  14. The smart glasses revolution is about to get real
  15. Consumer Brands Reinventing Marketing in the Metaverse
  16. Imagine Making Money in Rec Room


Subscribe now to our YouTube channel


Subscribe now to our Facebook Page


Subscribe now to our twitter page


Subscribe now to our Instagram


Subscribe To my personal page on linkedin


Subscribe To my personal page on tiktok page for those who love to dance :)


Don't forget to be my friend. Sign up for my friend's letter. So I can tell you ALL about the news from the world of VR&AR, plus as my new friends I will send you my new article on how to make money from VR&AR for free.