2 min read
Manchester City partners with Sony to enter the Metaverse

City Football Group, the owners of Manchester City, have announced a global partnership with Sony to develop new digital fan experiences and specifically a virtual world for fans of the club.

The initial step of this collaboration will be a proof of concept, in which real-world digital capture technologies will be utilized to bring match experiences into a virtual environment using Sony's Hawk Eye technology. 'At Manchester City, we have a strong pedigree of continuously embracing the latest technologies to enhance our operation with a particular focus on exploring ways to engage and entertain our global fanbase,' said Nuria Tarre, chief marketing and fan experience officer at City Football Group.

 City has entered the development stage of an intriguing initiative with Sony, which will produce immersive digital fan experiences never seen before in football. We're excited to kick off this partnership and bring together Sony's industry-leading technology with Manchester City's global fan base. City Football Group, which established a Metaverse squad many months ago, is ahead of the rest of the Premier League in terms of virtual world strategy. A digital reproduction of the Etihad Stadium will serve as the virtual world's center point, and don't be shocked if replica jerseys will be offered as virtual items.

Manchester City is the first Premier League side to go virtual, although not being the first football team to do so. Ajax re-created its renowned Johan Cruyff Arena stadium within Second Life a few years ago and broadcast matches to residents, allowing supporters from all over the globe to join and support their team.

Consider this idea for a moment.... The capacity of the real world Etihad Stadium is 55,000, however, a virtual stadium's capacity is almost unlimited. Manchester City will offer virtual tickets (even as NFTs) to supporters all around the world because of this. In terms of the real experience, matches might be beamed into displays inside the virtual stadium (media rights pending). It may even be able to re-create live matches digitally, implying the function Hawk Eye may play in this situation. It's really cool! This is an excellent illustration of how companies can use the Metaverse to supplement and improve their interactions with consumers, or fans. 

Did you find my article to be interesting? Please give me a 5-star rating and a Google review to show your support and to assist me in growing my community and sharing my ideas.

article by Amit Caesar:

You should also check out the following articles:

  1. What exactly is a Shiba Inu and how does it function?
  2. The Chinese are pouring money into the metaverse.
  3. According to a report, JP Morgan will develop a payment blockchain system for Siemens.
  4. How To Buy Ethereum?
  5. Books you must read about virtual reality
  6. What Is Ripple (XRP) and How Does It Work?
  8. What is Decentraland? (MANA)
  9. What is DeFi?
  10. What Is Somnium Space VR, and How Does It Work? 
  11. The biggest AR and VR predictions of 2022
  12. Apple hired Meta's AR communications lead ahead of the 2022 launch of the headset.  
  13. What Is Cryptocurrency? Here’s What You Should Know.  
  14. The Kingdom of Abraham: The first Jewish metaverse  
  15. Gen Z are planning to spend thousands on cryptocurrency, NFTs and metaverse
  16. According to Goldman Sachs, the metaverse must run on blockchain  
  17. What You Can Create With a Small Piece of Land in the Metaverse
  18. How To Buy Land In The Metaverse?  

Want to know what else is going to be in the coming years? Follow me. Follow the future. Sign up for my friend's letter.