3 min read
Consultants are literally entering the metaverse.

Animoca-owned metaverse The Sandbox is heralding the suits:, consulting firm PwC Hong Kong.

The Sandbox team announced on Thursday that a business consultancy had purchased some LAND, a non-fungible token that represents virtual real estate (NFT). PwC Hong Kong refused to say which plot it purchased or how much it paid for it. According to blockchain data, LAND has recently sold for around $10,000 per unit. PwC's strategy is part experiment, part foresight as companies ranging from Nike to Facebook join what some see as the inevitable next step of being Very Online. In a statement, PwC Hong Kong Partner William Gee said, "We will use our experience to advise clients who wish to embrace the metaverse on the full range of challenges presented by this emerging global digital phenomenon." Despite the buzz, metaverses remain extremely small in terms of user numbers.

The Sandbox has only received 4,500 users (or unique wallet addresses interacting with the decentralized application, or dapp) in the last 30 days, according to the data site Dapp Radar. That hasn't stopped digital prospectors from setting up shop in anticipation of the horde's arrival. In a statement, The Sandbox COO Sebastien Borget said, "The metaverse is open for business." "They delighted us to welcome PwC Hong Kong to The Sandbox to learn more about how it fosters new immersive experiences and ways for brands to connect with customers." Continue reading: With 'Wearable,' Under Armour enters the metaverse. Sneakers by Steph Curry Since late October, when Facebook rebranded to Meta, LAND sales have been flourishing. SAND, The Sandbox's native token, has also ridden the wave of public interest, rising from about 80 cents before Facebook's announcement to an all-time high of $8.40 on Nov. 25.

According to the data site Coin Gecko, SAND was trading at $6.01 at press time, up 14 percent in the previous 24 hours, with the PwC news appearing to contribute to the price increase.

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