3 min read
Rihanna, Migos, and other celebrities will have official metaverse avatars soon.

Universal Music Group is more firmly affixed to the metaverse hype train. The record label collaborated with Genies, an avatar company, to create digital versions of its artists, as well as non-fungible token (NFT) outfits and accessories for virtual worlds.

The goal is to give Universal artists official metaverse virtual identities. Justin Bieber and Shawn Mendes, for example, had already requested that Genies create avatars of them. Rihanna, Migos, and others will now be able to take their facsimiles into various metaverses or use their avatars across social media platforms. Fans will buy and sell virtual merchandise for the avatars in the coming months through an NFT marketplace run by Genies.

Universal Music Group isn't making its first foray into the metaverse. It announced a virtual band made up of four characters from the Bored Ape Yacht Club NFT collection last month, similar to Gorillaz.

Adidas, which appears to be working on its own NFTs, and Nike, which built a virtual play space and a store for digital goods inside Roblox, are two other well-known brands looking to make waves in the metaverse. That platform (along with Fortnite) was one of several in the gaming industry that paved the way for other companies and brands to enter the metaverse.

Amit Caesar wrote the article:

You should also check out the following articles:

  1. What is the metaverse? and how does it work?
  2. Apple’s first headset will focus on “high-quality” games, reporter claims
  3. Facebook wants to build a metaverse. Microsoft is creating something even more ambitious.
  4. Metaverse’s Cryptocurrency Leaps in Price After Facebook Rebrands as Meta
  5. Books you must read about virtual reality
  6. Best New Augmented Reality Books To Read In 2021
  7. Is virtual reality the next big thing in business?
  8. According to a report, Meta is considering opening physical stores.
  9. The smart glasses revolution is about to get real
  10. Consumer Brands Reinventing Marketing in the Metaverse
  11. Imagine Making Money in Rec Room
  12. Mark Zuckerberg Is Starting The Metaverse's First Church
  13. Reality is just another dimension in the metaverse  
  14. How NFTs Create Value ?

Subscribe now to our YouTube channel

Subscribe now to our Facebook Page

Subscribe now to our twitter page

Subscribe now to our Instagram

Subscribe To my personal page on linkedin

Subscribe To my personal page on tiktok page for those who love to dance :)

Don't forget to be my friend. Sign up for my friend's letter. So I can tell you ALL about the news from the world of VR&AR, plus as my new friends I will send you my new article on how to make money from VR&AR for free.