From Microsoft to Bumble, major brands have announced plans to enter the metaverse
Ralph Lauren and Disney are among the well-known consumer brands that have entered the metaverse, an online space that blends the real and digital worlds and is growing into a potentially big sector.
Some well-known people mentioned going along with ambitions for the metaverse. Here are a few examples:
Match Group
This year, Match.com and Tinder's parent firm paid $1.7 billion for Hyperconnect, a video technology and social discovery company based in South Korea. Single Town has been in beta testing at Hyperconnect, introducing avatar-based dating to the metaverse.
Meta
A rebranded Facebook, similar to Google's parent Alphabet, would likely create an umbrella firm that handles the Facebook app, as well as Instagram, WhatsApp, and Oculus, to become Facebook Meta metaverse.
Disney
During the Disney business's most recent quarterly earnings call, CEO Bob Chapek claimed the company was going to develop its own metaverse, but he didn't go into detail.
Microsoft
Mesh for Microsoft Teams will be available in 2022, according to the business. Microsoft Mesh, which allows individuals in various physical locations to "join collaborative and shared holographic experiences," will be combined with Microsoft Teams' productivity tools, according to the company.
Ralph Lauren
The fashion company has partnered with Zepeto, a platform that allows users to create their own avatars that may live, work, and play in the virtual world. TXT, a prominent K-pop boy group, recently wore its attire as avatars.
Bumble
The networking and dating site is focusing on metaverse applications, with its Bumble BFF platform for platonic friendships gaining steam.
and these are just a few of the names that are emerging as the metaverse takes shape.
Amit Caesar wrote the article:
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