What is AR?


3 min read

Augmented Reality, and in short AR, 2020 will be the year of AR, the year when companies like Apple, Google, Facebook and other companies introduce the technology to replace the boring old smartphones.


So in a nutshell, what is AR? In Hebrew, stratified or integrated reality, these are glasses like sunglasses or eyewear through which we see the "ordinary" world on which additional layers will create a computer (incorporating computer graphics into reality). It is a computing technology used as a replica of reality. Augmented Reality incorporates virtual elements that blend with the real environment in real time and interactively. The use of sound elements and background illustrations make the reality interactive. In contrast, in contrast to stratified reality, the term virtual reality refers to the complete replacement of the real world in a virtual world.


AR technology can be introduced through glasses-like means. The lenses of the glasses can be displayed data such as local time, location of the compass and more, or even the "anchored" entities of the physical environment, such as figures standing on room furniture. One of the most advanced companies in the world that has the right technology for such applications is Microsoft. Other companies developing mass consumer product development in the consumer world are: Samsung, Sony, Google, Facebook, Apple and more.




Layered reality applications work in several methods. In the first method, the user looks at reality through a smartphone or glasses right now, it is actually a projection onto reality by infinite virtual information items so that from the user's perspective - he sees both physical reality and virtual information items, in the same view.


The sky is blue. The grass is green. AR (augmented reality) is the next big thing. It's not around us yet, but it's a mature technology that's about to break the boundaries of reality quickly across all types of applications. This technology places intangible objects alongside real-world objects, with a combination of a camera, AR sensors or mobile devices, and a specially designed app that makes all this magic come to life in real time.


So what is AR technology? No, it's not like VR (virtual reality). With AR you take a shallower dive in the imaginary world and see virtual elements integrated with real entities, while VR offers visualization of the entire experience.


What is a Layered Reality?

Augmented Reality, and in short AR, 2020 will be the year of AR, the year when companies like Apple, Google, Facebook and other companies introduce the technology to replace the boring old smartphones.


So in a nutshell, what is AR? In Hebrew, stratified or integrated reality, these are glasses like sunglasses or eyewear through which we see the "ordinary" world on which additional layers will create a computer (incorporating computer graphics into reality). It is a computing technology used as a replica of reality. Augmented Reality incorporates virtual elements that blend with the real environment in real time and interactively. The use of sound elements and background illustrations make the reality interactive. In contrast, in contrast to stratified reality, the term virtual reality refers to the complete replacement of the real world in a virtual world.


AR technology can be introduced through glasses-like means. The lenses of the glasses can be displayed data such as local time, location of the compass and more, or even the "anchored" entities of the physical environment, such as figures standing on room furniture. One of the most advanced companies in the world that has the right technology for such applications is Microsoft. Other companies developing mass consumer product development in the consumer world are: Samsung, Sony, Google, Facebook, Apple and more.


Layered reality applications work in several methods. In the first method, the user looks at reality through a smartphone or glasses right now, it is actually a projection onto reality by infinite virtual information items so that from the user's perspective - he sees both physical reality and virtual information items, in the same view.


The sky is blue. The grass is green. AR (augmented reality) is the next big thing. It's not around us yet, but it's a mature technology that's about to break the boundaries of reality quickly across all types of applications. This technology places intangible objects alongside real-world objects, with a combination of a camera, AR sensors or mobile devices, and a specially designed app that makes all this magic come to life in real time.


So what is AR technology? No, it's not like VR (virtual reality). With AR you take a shallower dive in the imaginary world and see virtual elements integrated with real entities, while VR offers visualization of the entire experience.


Augmented reality works by identifying so-called "markers" or by determining the geographical location of a device, the cursor can be a 2D QR code or any real-world entity that software can identify based on predefined characteristics. When a sensor detects and scans such an object, the AR app covers an on-screen digital 3D image on the environment.


The technique is geographically based and can build AR experiences regardless of location, making it universal and more common. In addition, you will find GPS and sensors built into the device, such as a gyroscope and accelerometer, to accurately determine its location and direction information. The application then generates data that corresponds to that location and embeds it within the scene. The two approaches above are most often combined to offer an advanced AR journey.


Some people might say, "It's fun, but what's the matter?" In truth, AR is used in more cases than entertainment games and provides greater enhancement to vehicles, military, health, education, telecommunications, retail, real estate, tourism, advertising - all there. The list of industries already employing technology continues and continues, but still There is so much room for progress.


Among other things, it helps businesses improve the customer experience. Some interesting examples include Sephora's virtual makeup emulation tool, Yelp's Monocle app laminated reality glasses that give details of local businesses and places your friends have joined, and the Kabaq food preview app.


What does the future hold? The global AR market is expected to grow to $ 198 billion by 2025, inexpensive sensors, and an unlimited range of potential uses are making the combined reality a virtually ubiquitous technology compared to the more famous VR equivalent.


Written by Fellow Caesar from CaesarVR 2013