Oculus Quest Will Become Meta Quest Now That The Oculus Brand Is Dead

article by Amit caesar

Considering the company's rebranding from Facebook to Meta, new CTO Andrew Bosworth announced the Oculus brand will be phased out, with devices such as the Oculus Quest 2 being renamed Meta Quest 2 starting in early 2022.

According to Bosworth, they "want to clarify that Quest is a Meta product," which means they'll be "moving away from the Oculus name" on existing and future hardware:

Starting in early 2022, you'll see a gradual transition from Oculus Quest to Facebook and Oculus App to Meta Quest App. We all have a tremendous commitment to the Oculus brand, so making this decision was quite tough. While the Oculus name is being retired, I can tell you that the original Oculus mission is still deeply rooted in how Meta will continue to promote broad adoption of virtual reality today.Similarly, additional hardware devices will adopt the new Meta identity, such as Facebook Portal, which will be renamed Meta Portal.

Facebook Reality Labs will alter its name to just 'Reality Labs,' with the move taking effect "over the next few weeks and months" both internally and externally.

The Oculus brand will also lose ground in first-party social experiences:
Meta Horizon will also become the umbrella brand for all of our first-party immersive social experiences. Horizon Workrooms and Horizon Worlds are examples of this. We'll be transitioning from Oculus to Horizon Home, Horizon Venues, Horizon Friends, and Horizon Profile soon.

This is the first time a new profile type, called a 'Horizon Profile,' is mentioned. We don't have any other information, but the plans for a Horizon-branded profile could be related to Facebook's announcement that it's working on "more choices" for logging in to Quest without a Facebook account, a departure from last year's necessary requirement.

In his blog post, Bosworth mentioned the upcoming Quest login adjustments and stated that it is one of their "highest priority areas of work internally."

Update: Bosworth showed on Twitter that "retiring" was a harsh term and that he would revise his Facebook post because the Oculus brand "will remain to be a key part of our software portfolio for developer tools and stuff like Oculus Studios."

article by Amit Caesar:

You should also check out the following articles:

1. What is the metaverse? and how does it work?
   
2. A meta market opportunity: The metaverse could soon be worth $1 trillion
   
3. Facebook wants to build a metaverse. Microsoft is creating something even more ambitious.
   
4. How to succeed in the virtual reality world of tomorrow?
5. Books you must read about virtual reality
6. Best New Augmented Reality Books To Read In 2021
7. US$ 4.7 Billion- The global augmented reality gaming market
8. The smart glasses revolution is about to get real
9. Consumer Brands Reinventing Marketing in the Metaverse
   
10. Imagine Making Money in Rec Room

Subscribe now to our YouTube channel

Subscribe now to our Facebook Page

Subscribe now to our twitter page

Subscribe now to our Instagram

Subscribe To my personal page on linkedin

Subscribe To my personal page on tiktok page for those who love to dance :)

Want to know what else is going to be in the coming years? Follow me. Follow the future. Sign up for my friend's letter.