Augmented Reality in 2021

4 min read
29 Jan

AR and VR will be the interface for the latter half of the 21st century.
When companies got a hold of driverless cars, they soon realized the drastic changes it would make to the economy and to the lives of millions of Americans.

Following the aforementioned pandemic, we forecast an increasing demand for augmented reality technology over the next five years, buoyed in equal parts by increased popularity in the entertainment, construction, and medical fields.

Virtual reality, in which digital content is superimposed on real-world objects to create a digital simulation ("Augmented reality, which superimposes digital content onto a user's view of the real world, became more valuable for some companies such as Mercedes-Benz."), which can also used like a digital lockbox. Companies are using the technology as a real-time customer service tool, providing help for employees and consumers without needing to be physically present in the actual world.

Recently, the French cosmetics company has expanded into augmented reality with its new projects and products, which is why we talked about AR. Beauty advisers connect customers with beauty products using augmented reality technology from Modi Face, a company L'Oréal purchased in 2018. Since there are no in-person makeup sessions, the beauty expert can offer a client a consultation via some widely available chat app and apply lipstick or a hair color virtually to the client's face in real-time.

Last summer, the L'Oréal Company also began using Microsoft Corporation's HoloLens 2 device to help company employees install and troubleshoot manufacturing equipment with help from experts in different parts of the world.

While in the office wearing the HoloLens 2 headset, the user can see data, instructions or 3-D visual images in their real-world environment. They can manipulate digital objects by using their fingers to grab the corners of the object and drag it over to one side, among other gestures. With remotes, and.
Besides voice alone and video, the software also can stream to other people using their own PC or mobile devices, acting as an avatar.

The world-wide total market value for augmented reality expected to grow to $140 billion by 2025, up from about $10 billion last year, according to a report this month from tech market advisory firm Allied Business Intelligence Inc. Of those figures, the ones include the hardware, software and content, the AR advertising, the platforms and the licensing, and the connected device access.
In the hardware portion of the project, there will be headsets such as the HoloLens, and glasses made by Alphabet Inc.'s Google. For smart glasses alone in sales, ABI (the guys who make that great chart) said that last year, 1.8 million units sold worldwide. It forecasts that by 2025, that will rise to 27 million units.

I attribute partly the pandemic expected growth to the lasting effects of the pandemic over the next few years. The pandemic will continue to effect economies for years to come.
Soon, the benefits of this technology will diminished by new products and advances in technology in the coming years, he said.

Reports suggest that, in some industries, the demand for augmented reality is also part of a wider digital transformation, as is the need for cloud-based products and videoconferencing, triggered by the pandemic.

"We see it growing, not slowing down, said Paul Travers, chief executive of Vuzix Corp., which makes augmented-reality glasses. In the fourth quarter of last year, Viuzix's (VUZI) sales had doubled from the third quarter of that same year, but he could not say whether the company's sales in 2019 had exceeded the fourth quarter of the prior year.
Mr. Travers says that even during the aftermath of a pandemic, customer will still use e-cigarette products. This is the beginning of an inflection point for this industry — it is only a matter of time before it explodes. "There is no doubt about it."

Over the last year, Microsoft saw a 44-fold increase in remote help uses of the HoloLens 2, since we often use this device safely flee a pandemic. This is in part because of social-distancing and lockdown requirements during a pandemic.

Pressure to find new uses for self-driving cars (ie assembly line work) and the proliferation of micro sensors and digital communication devices has led to the use of HoloLens for the guidance of complex, auto, and semiconductor assembly tasks.

“Over the Nation, in some areas of the country, we are seeing an extremely fast growth in using E-cigarettes. It will not be a perfectly uniform rocket to the Moon, but in some areas we are seeing growth.”
Mercedes-Benz USA, a sub-company of Daimler AG, has distributed over 1,400 HoloLens 2 headsets as remote help support staff at all 383 dealerships across the United States so far last summer.

When it does not not take days for a field service engineer to travel to the dealership to work on a car, often the technician can try to fix a car's transmission or software on their own, said Christian Treiber, vice president of customer service at Mercedes-Benz USA.

Treiber, who is a Chief of Staff for Boeing, said that now 60% of complex problems can solved within 24 hours with the HoloLens 2 headset. While one technician at any dealership can dial into an expert right away, various technicians across the country can also connect with experts telephonically. With the help of special software, a specialized technician can see how a technician is doing during an intervention on a desk or tablet.

The guided repair tool, which is like a computer that helps the technician be more efficient and effective, said to be.

The plan to hand out a device that would sense the remaining air quality zones and provide information about how many people need help had already been in in-place since the 2010s. Not getting any better on AR headsets, he commented it will take at least three years to make it as popular as other tools.

“I do not yet accept Microsoft HoloLens as a robust and reliable tool, like a wrench or a screwdriver or a diagnostic laptop,” said Mr. Treiber. "We are not there yet."

Amit Caesar wrote the article:

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