AR allows vehicles to take on different forms.

2 min read
29 Jan

Development of an augmented reality platform for the IMP, the Imagine AR, Inc. and Interactive Marketing Promotions (IMP) has agreed to a three-year license for a software development kit (SDK) that will turn a tablet or smartphone into an imaginarily interactive AR (augmented reality) environment.

In 2019, the IMP developed and deployed an Automobile Dealers Association of Greater Milwaukee AR Scavenger Hunt for the Greater Milwaukee Auto Show, sponsored by the Automobile Dealers Association of Metro Milwaukee. However, there has been a decrease in the size of the crowds at automotive shows, and the laws that are still in place have become more stringent.

By using ImagineAR's Mobile App for the Auto Show Industry that is developed using ImagineAR's Software Development Kit, the user can also keep socially distanced from the event. This allows for the user to keep their hands free and not touch anything throughout the event. Augmented reality is a new interface technology that can use with maps, images, augmented sound, voice recognition and hand and finger gestures.

Besides in-person events, AR can also be equally socially disinterested and letting crowds controlled easily by merely making use of AR. Digital, two-way instant lead generation, and subsequently and/or product infomercials can do via Augmented Reality.

“We have successfully worked with IMP prior to the onset of the pandemic,” said Allen Paul Silverstein, founder and chief executive of Imagine AR. “we will focus our relationship with us on the automobile event marketplace and other opportunities in North America.”

Long ago, e-commerce has dramatically changed retailing; both in a physical and online location. From top to bottom, personal safety and hygiene areas given priority, meaning that many of these companies are turning to Augmented Reality to create virtual "try-it-on" and "try-before-you-buy" apps that let customers look at themselves choosing products like headwear, cosmetics, clothing and jewelry before they actually buy them. From a Markets and Markets report, the AR industry had 10.7 billion dollars in revenue in 2019 and forecast to grow to 72.7 billion dollars by 2024.

By using ImagineAR's licensed AR SDK and cloud-based suite, ImagineAR enables its partners to design immersive AR engagements for its customers that can accessed from online virtual and future in-person automobile shows throughout North America.

Besides on-site virtual and on-site scavenger hunts, AR will place leading product experts from automobile manufacturers virtually “on location” with the consumer to provide information as either an avatar or a hologram.

"By combining the Imagine AR platform with our IMP app, we are providing automobile shows the most advanced interactive consumer attendee engagement solution and data capture tool," said Bob Kames, CEO of IMP.

The application Imagine AR is available to users at both the iPhone and Android app stores.

Virtual Reality, Augmented and Artificial Intelligence 2021 specialist Amit Caesar wrote the article.
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