3 min read
07 Jun
07Jun

With technology rapidly advancing, augmented and virtual reality elements will become important considerations in a variety of ways, with AR glasses allowing visual overlays on your real-world perspective and VR headsets allowing for entirely new, immersive connection possibilities.
This will open up a slew of new opportunities for marketers, which is where Facebook's new report comes in.

Facebook released a new 28-page report this week on how augmented reality and virtual reality are developing and where they're headed in terms of consumer interest, future applications, utility, and more.



The full report can be downloaded here, but we'll go over some highlights in this post.

Foremost, Facebook lays out the key elements driving the next stage of AR/VR development, as well as where each is headed based on current usage trends.


Previous technological shifts, such as mobile connectivity, have followed a similar path, showing that both elements will become far more influential and valuable in everyday life soon.

According to Facebook, 75% of all business owners expect to use AR and VR technology in the next two years, with global spending on AR and VR expected to increase 6x.
As you can see, user adoption is on the rise, with strong demand for AR content, particularly as more people turn to eCommerce and online shopping.

AR and VR technology could provide immersive solutions to bridge the gap between the online and in-store shopping experiences, and more consumers are already turning to these tools to help them with product discovery and brand connection.
Also of note, according to Facebook's data, English-language searches for AR and VR on Facebook grew nearly twice as fast in emerging markets as they did in mature markets, showing that there is still room for growth.


However, based on Facebook trends, interest is growing in every market, emphasizing the fact that more immersive tech platforms will be critical to future growth, and could open up entirely fresh ways to connect with customers and boost promotions for your company.



According to Facebook:
"AR and VR have the potential to change how people interact with brands, as well as how brands interact with people. Imagine meeting famous fashion designers one-on-one, seeing how lipstick bonds to lips by becoming a part of the product's chemical makeup, or having your home reimagined by a brilliant creative director."

We haven't arrived yet. AR technology is still growing, and AR wearables are only now making their debut. But the next big shift is on the way, and it'll bring a slew of new opportunities in a variety of ways.

Some interesting things to think about and possibly start incorporating into your planning.

The full "AR/VR: New Dimensions of Connection" report from Facebook can be found here.


Did you find my article to be interesting? Please give me a 5-star rating and a Google review to show your support and to assist me in growing my community and sharing my ideas.



article by Amit Caesar:



You should also check out the following articles:

  1. VR BUYING GUIDE AND THE BEST VR HEADSET FOR 2022
  2. A meta market opportunity: The metaverse could soon be worth $1 trillion
  3. Facebook wants to build a metaverse. Microsoft is creating something even more ambitious.
  4. How to succeed in the virtual reality world of tomorrow?
  5. Books you must read about virtual reality
  6. Best New Augmented Reality Books To Read In 2021
  7. US$ 4.7 Billion- The global augmented reality gaming market
  8. The smart glasses revolution is about to get real
  9. Consumer Brands Reinventing Marketing in the Metaverse
  10. Imagine Making Money in Rec Room
  11. The biggest AR and VR predictions of 2022
  12. Apple hired Meta's AR communications lead ahead of the 2022 launch of the headset.  
  13. Who Will Be in Charge of the Metaverse?
  14. The Kingdom of Abraham: The first Jewish metaverse  
  15. Gen Z are planning to spend thousands on cryptocurrency, NFTs and metaverse
  16. According to Goldman Sachs, the metaverse must run on blockchain  
  17. What You Can Create With a Small Piece of Land in the Metaverse
  18. How To Buy Land In The Metaverse ?  


Subscribe now to our YouTube channel


Subscribe now to our Facebook Page


Subscribe now to our twitter page


Subscribe now to our Instagram


Subscribe To my personal page on linkedin


Subscribe To my personal page on tiktok page for those who love to dance :)


Want to know what else is going to be in the coming years? Follow me. Follow the future. Sign up for my friend's letter.


Comments
* The email will not be published on the website.
BuyBitcoinswithVisaMcCard