4 דקות קריאה
Was the corona virus a hindrance or a boon to virtual reality?

Reality is biting for the over 90 percent of Americans who have co-opted to their homes for more than a month. Only so many Netflix series can watch consecutively, so many movies can start and stopped, and so they can replay many video games before the torpid gloom descends. Clearly a change of pace is in order.

Tech firms are hoping this change will come as headsets of virtual reality, with some analysts saying that stay-at - home orders could finally be the Hail Mary pass they were waiting for.

It's been six years after all since Oculus founder Palmer Luckey said that the virtual reality was "going to change the world."

'Interest could jump-start crisis'

"It's a bit early to tell if people now have more experiences of virtual reality, but I think this crisis could boost interest in it," said Kirk Soderquist, a partner at Perkins Coie, an interactive entertainment industry law firm. "I think we could look back on this and see it as a sectoral inflection point."

The truly immersive experience of virtual reality transports people to other places-both simulated and based on reality. You can take your favorite city for walking tours and visit national parks and cultural landmarks. With Everest VR, you can climb Mount Everest, swim with The Blu with whales, and even explore the surface of Mars with Space titans.

While people race to buy the expensive headsets and consoles that are sometimes needed to go with them, when they try it out they're enamored with the technology. "When I got my first experiences with it, I blew away," said Norm Rose, a senior Phocus wright technology analyst who tracks emerging technologies. Two years ago he gained an Oculus Go VR headset. "Not always the best experience but you feel like someone else is somewhere else when it works."

Gaming has been the most popular consumer VR segment to date. But industries such as healthcare, automotive manufacturing, and education also accounted for a bulk of last year's roughly $19 billion spent on virtual reality and augmented reality products, based on IDC consulting firm estimates.

They can also use the technology for social media meetings and business meetings. And this revival seems to stirring the pandemic: Alt space, one of the first social platforms in VR, suddenly flooded with requests to host a variety of VR events, and Facebook is working on launching Horizon, an animated world of Oculus headsets avatars. It's also likely that the tech giant will offer professional conferences, social gatherings and lectures across its new virtual world.

Omdia senior analyst George Jijiashvili, however, sees a big issue: "I think this crisis is a tremendous opportunity for VR, because just not enough headsets are making a big impact out there."

According to data from tech consultancy firm Omdia (formerly Ovum), consumers currently own only 26 million virtual reality headsets worldwide. Several years ago these are far less than overhyped expectations of the technology.

Tech firms cannot enchant consumers

Major technology companies have been trying to spur the market on for years now. Several years ago, both Google and Samsung introduced low-end devices that could pair consumers with their smartphones to get an experience of virtual reality. The products based on cardboard and plastics were cheap and indeed Google gave away millions of its Google Cardboard headsets. But with the consumers, it goes very well.

"The headsets were clunky, the experience was very good and in terms of content there wasn't much support," Jijiashvili said. "Many of those headsets I think are sitting in untouched drawers." Google essentially abandoned its Daydream VR platform last year.

The industry is suffering from the familiar chicken-and - egg syndrome common too many marketing technologies. Without a sufficiently large installed headset base, they motivate the VR content developers to produce sufficiently expensive applications. And the consumers have been slow to buy the headsets without enough cool content to access. "The [consumer VR] industry was in a grip of disillusionment ahead of this crisis," said Rose of Phocus wright.

Since Facebook released the Oculus Rift in 2016 after purchasing independent headset maker Oculus for $2 billion two years earlier, advocates declared virtual reality to be the next new trend. But the Rift never generated much buzz, because of the price tag of $599. Tech giants — including Google, Samsung, and Sony — joined the race to market consumer-ready headsets, and many backers began pouring billions into content development. But sales are slow even with introducing lower-priced headsets like Gear VR, LG 360 and Sony's PlayStation VR.

A new Tourism industry opportunity ?

Because of the resulting travel restrictions, the coronavirus pandemic has had a significant impact on the tourism industry. Air travel has fallen by over 95 percent, and bleak economic data and rising unemployment rates are raising doubts about when travel is going to pick up.

But Rose, who also runs a travel tech consulting business, believes that there is a great opportunity for tourism businesses with VR applications — not to provide consumers with an entertaining escape but to help them plan their actual holidays and travels. In the industry, there is ongoing debate about whether VR tourism experiences could reduce the number of people taking actual vacations. Rose doesn't believe it. He believes that VR technology has the potential to complement and not replace consumer aspirations to travel.

"If I were a major travel company, I would cut dealings with manufacturers of equipment to get the headsets into the hands of consumers," Rose said.

"Because the VR industry has so far disappointed, the travel industry believes that this is not working," Rose said. He thinks travel companies should now invest in VR technology to prepare for the post-pandemic environment. That may be a tough sell, as consumer travel has essentially stopped during the last six weeks.

"The actual value of VR is in the planning of trips," he said. "VR can help people plan their actual holidays."

To enable that, including people's ability to organize their research and undertake actual transactions via VR applications, it will take some further evolution of VR technologies. If people can experience destinations, check out accommodations, save the information and actually book tours and rooms via VR applications, it will be a tremendous step up for the industry.

It's reasonable that the industry will get there — not least because Facebook CEO Mark Zuckerberg is a true technology believer and still believes that VR technology will ultimately play a much greater role in people's lives, including how they engage in other computing activities. The company's latest headset, the Oculus Quest, introduced last year to rave reviews, and many analysts see it as a significant leap forward for the industry.

"The costs are falling, the headsets are getting smaller and their power is increasing," Soderquist said. "It is going to get the industry there."